Tag: blockchain


Impact Of Blockchain On The Loyalty Ecosystem

One of the most exciting emerging technologies taking place in our time is blockchain technology. With its rapid evolution, the implementation of blockchain provides for better privacy, security, transparency, data integrity and scalability than ever before. Although many experts argue that blockchain is still in its very early stages of development, it undoubtedly has the potential to revolutionize any industry and will alter consumer habits on a global scale. 


How E-commerce Shops Can Use Loyalty And Reward Programs

E-commerce is becoming more popular, allowing customers the convenience of shopping online while avoiding the costs of renting a physical location. As people get more accustomed to shopping in this manner, online shopping and online Loyalty And Reward Programs will become even more popular. However, this also means that one will face more competition. There are already 12 to 24 million e-commerce sites online. This figure is expected to rise in the future. For this reason, you will have to learn to make your site stand out. One of the best ways to do this is by using a loyalty program. This will encourage people to return and make repeat purchases. Let’s look at some of the ways you can use these programs. 


Why Customer Loyalty Is More Important Than Customer Satisfaction

If you want to find a way to improve your business, you should make sure that you focus on creating loyal customers. This will allow you to build a stable business, as people choose to purchase your products or services. One of the best ways of doing this is by creating higher levels of satisfaction. However, while customer satisfaction and customer loyalty are linked, they aren’t the same thing. Businesses should try to prioritize building loyalty amongst their customer base. Let’s look at some of the reasons why this is more important than creating customer satisfaction.